Launched under the umbrella of the Open Voice Network in 2020, the Trustmark project transitioned to become an independent initiative of LF AI & Data in November 2023. Our mission is clear: to educate and advocate for the responsible and trustworthy use of technology. With a diverse membership comprising global representatives from various domains including security, technology, law, ethics, academia, entrepreneurship, and user advocacy, the Trustmark embodies a holistic approach to addressing the multifaceted challenges of AI.
The Trustmark’s focus areas encompass ethical use, privacy and security, health and wellness, media and entertainment, and K16 education. Recognizing that trustworthy AI consists of three key components – legality, ethics, and robustness – the Trustmark emphasizes adherence to applicable laws, ethical principles, and technical and social robustness to mitigate unintended harm. Trustworthy AI, as defined by the Trustmark, embodies characteristics such as validity, reliability, safety, security, accountability, transparency, explainability, interpretability, privacy enhancement, and fairness.